For the hearth retailer in the Southeast
Your business should have a seat at the table — and a path to grow.
With new regulations popping up all over the Southeast that threaten hearth retailers and chimney companies, the SEHPBA protects businesses just like yours — and provides education and training so you can win more sales.
- Advocacy in 7 Southeast states
- NFI training & certification
- An industry that has your back
- Stay Ahead of Regulatory Changes
- Get Access to Industry Data
- Get Tools to Grow Your Business
Are you tired of going at it all by yourself?
You know how hard it is to keep building a hearth business while the rules keep changing. Year after year, more state and local regulations are popping up that can shut down what you sell, who installs it, and how you do business. And it’s not a fight any individual dealer can win alone.
State capitols don’t answer to one shop. They answer to organized industries with a seat at the table — and that’s exactly why SEHPBA exists.
Explore SEHPBA
Benefits, leadership, training, and learning — built for the way you actually run your business.
Member Benefits
Discounts on NFI, free Hearth Online access, regional events, member savings program, and a vote in how the industry moves.
Meet the Board
Regional Training
Hearth Online Learning
Members get HE@RTH Online Training by NFI — more than 44 on-demand courses drawn from top HPBExpo sessions. Earn NFI CEUs without travel or time off the floor.
Joining SEHPBA was one of the best decisions we made. When the state came after gas appliances, we weren't alone in that fight., That's not something you can put a price on.
Kenneth Walker
Alabama Representative - Fire Walker Sales
Upcoming Events
Latest Updates
Explore SEHPBA
We know it's frustrating when you don't have a seat at the table.
State capitols across the Southeast are seeing more bills targeting gas appliances, wood stoves, and how the trades get licensed. Here’s how SEHPBA fights for hearth businesses every day:
- Active monitoring of legislation in all 7 Southeast states
- Coordinated industry response when bills threaten dealers
- Direct relationships with state legislators and regulators
- Backed by national HPBA's policy expertise and resources
- State-by-state representatives who know their territory
What do you get when you join SEHPBA?
We exist to protect and grow the hearth businesses across the Southeast.
At SEHPBA, we know you want to run a profitable hearth business for years to come. To do that, you need an advocate fighting for your business at the state level, training your team actually needs, and the credibility that comes with certified technicians. The problem is that no individual dealer can fight every bill, train every installer, and figure out every problem on their own.
When you join SEHPBA, you get an advocate fighting for your business in seven Southeast states, protection for your company for years to come, training your staff actually needs, and the ability to win more jobs with NFI-certified technicians. Plus, you join a community of hearth professionals across the region who want to see you thrive.
Stop going at it alone.
How to become a member
Here's how you do it.
01
Tell us about your business
Fill out a short application. We’ll learn what kind of company you run and which state you operate in.
02
Confirm your rate
Our membership team reviews your application and confirms your dues based on your business type and size.
03
Start using your benefits
The moment you’re in, you get access to training, advocacy alerts, regional events, and the full member network.
Free for Southeast Hearth Pros
Get a free training class on us.
- Full recorded training session (60-90 minutes)
- Companion PDF with worksheets and references
- Optional 12-email series on what SEHPBA membership includes
Send me the free training
The moment you’re in, you get access to training, advocacy alerts, regional events, and the full member network.